Comments for Low Carbon Marketing http://low-carbon-marketing.com Insights from the Environmental Choices™ monitor, provided by Haddock Research Tue, 14 Jun 2011 14:10:49 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on March 2011: Think about consumer pain when marketing offsets and electric cars by Be consumer-centric when pricing microgeneration product | Low Carbon Marketing http://low-carbon-marketing.com/march-2011-think-about-consumer-pain-when-marketing-offsets-and-electric-cars.php/comment-page-1/#comment-42 Be consumer-centric when pricing microgeneration product | Low Carbon Marketing Tue, 14 Jun 2011 14:10:49 +0000 http://low-carbon-marketing.com/?p=281#comment-42 [...] the specific type of product that the company plans to sell. I mentioned this approach in my March 2011 article with respect to pharmaceuticals and offsets[6], and as a much discussed approach in marketing [...] [...] the specific type of product that the company plans to sell. I mentioned this approach in my March 2011 article with respect to pharmaceuticals and offsets[6], and as a much discussed approach in marketing [...]

]]> Comment on April 2011: Does your low-carbon product need a different positioning in different markets? by When distance is dead, it pays to consider global patterns first | Low Carbon Marketing http://low-carbon-marketing.com/april-2011-does-your-product-need-a-different-positioning-in-different-markets.php/comment-page-1/#comment-41 When distance is dead, it pays to consider global patterns first | Low Carbon Marketing Mon, 13 Jun 2011 14:39:56 +0000 http://low-carbon-marketing.com/?p=350#comment-41 [...] (demographics, attitudes, brand-usage) collected on each respondent. Within Environmental Choices, we tested the power of 6 different environmental branding ideas, and the variation in appeal had little to do with nationality. Rather, there were substantial [...] [...] (demographics, attitudes, brand-usage) collected on each respondent. Within Environmental Choices, we tested the power of 6 different environmental branding ideas, and the variation in appeal had little to do with nationality. Rather, there were substantial [...]

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