Sectors
Take a look at the sector sections to show the type of commentary we have made, based on data from Environmental Choices and other sources.
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Sustainable Business magazine articles / presentations
- Taking a break from writing articles
- July 2011: How much does the environment really matter to consumers?
- June 2011: Does the Zipcar model provide a blueprint for 21st-century businesses?
- May 2011: Take a consumer-centric view when pricing your microgeneration product
- April 2011: Does your low-carbon product need a different positioning in different markets?
- March 2011: Think about consumer pain when marketing offsets and electric cars
- February 2011: Do people who are concerned about climate change drive green cars?
- January 2011: When it comes to risk, businesses must be more open with their customers
- December 2010: When distance is dead, it pays to consider global patterns first
- October 2010: Monitor the discussion points – and take account of them in your media plans
- Aug/Sep 2010: Telepresence companies that employ ‘green positioning’ must do their market testing
- July 2010: Anticipate resistance to your low-carbon initiative from ‘critical older men’
- June 2010: Businesses must think about the unmet needs of their customers
- May 2010: For your low-carbon product, do you really want to charge people extra for ‘being green’?
- April 2010: How climate change concern can motivate people to be interested in your offering
- SustainabilityLive! 2010 presentation using myBrainshark: 5 top tips for low carbon marketing
Environmental Choices reports (Wave 1)
- 1.a – Attitudes towards climate change
- 1.b – Feelings (towards climate change)
- 1.c – Behaviour (in respect to climate change)
- 2.a – Influencers and Social Tipping Points
- 2.b – Government Mandates for Action
- 2.c – Passions, Values and Incentives – in relation to climate change
- 3.a – Power Generation
- 3.b – Organizations, media & marketing campaigns
- 3.c – Climate change and the Home
- 3.d – Green Energy Companies & micro-CHP
- 3.e – Flying & Telepresence
- 3.f – Transport, cars & car-share organisations
- 3.g – Carbon Offsets & Business Reputations
- 3.h – Branding of climate change
Haddock Research company sites
Themocracy