Information for this branding sector comes from Environmental Choices section report, wave 1, ‘3.h Branding of climate change‘.

PRESS RELEASE

March 18, 2010 – Polar bears, and the importance of profiling, Haddock Research Press Release (pdf)

April 28, 2009 – Addressing Al Gore’s plea: to use branding which connects the climate crisis ‘with most people’, Haddock Research Press Release (pdf)

BLOG

December 18, 2009 – What Brand Equity is about – A cranberry-coloured minivan, Haddock Research blog

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