Low Carbon Marketing
Information for this low carbon marketing sector comes from all sectors of Environmental Choices, but especially section reports, wave 1, ‘2.a Influencers and Social Tipping Points’, and ‘3.b Climate change campaigning organisations & marketing campaigns’.
ON-DEMAND ONLINE PRESENTATION
April, 2010 – 5 top tips for low carbon marketing, Haddock Research for SustainabilityLive Conference, April 2010, references
SUSTAINABLE BUSINESS MAGAZINE
April, 2011 – ‘Does your product need a different positioning in different markets?’, Haddock Research ‘Market Intelligence’ article for Sustainable Business Magazine
January, 2011 – ‘When it comes to risk, businesses must be more open with their customers’, Haddock Research ‘Market Intelligence’ article for Sustainable Business Magazine
December, 2010 - ‘When distance is dead, it pays to consider global patterns first’, Haddock Research ‘Market Intelligence’ article for Sustainable Business Magazine
October, 2010 - ‘Monitor the discussion points – and take account of them in your media plans’, Haddock Research ‘Market Intelligence’ article for Sustainable Business Magazine
July, 2010 – Anticipate resistance to your low-carbon initiative from ‘critical older men’, Haddock Research ‘Market Intelligence’ article for Sustainable Business Magazine
June, 2010 – Businesses must think about the unmet needs of their customers, Haddock Research ‘Market Intelligence’ article for Sustainable Business Magazine
May, 2010 – For your low-carbon product, do you really want to charge people extra for ‘being green’?, Haddock Research ‘Market Intelligence’ article for Sustainable Business Magazine
April, 2010 – How climate change concern can motivate people to be interested in your offering, Haddock Research ‘Market Intelligence’ article for Sustainable Business Magazine,
March, 2010 – Haddock Research to provide new editorial column for Sustainable Business, Haddock Research
PRESS RELEASE
July 13, 2009 – Haddock Research identified as a ‘rising analytical star’ by SPSS, Haddock Research
May 8, 2009 – Using a ‘whole-house, ‘whole-person’ and ‘whole-society’ approach to the Great British Refurb, Haddock Research
March 30, 2009 – By late 2008, the Earth Hour campaign had influenced the behaviour of 6.5% of Canadian adults, Haddock Research
BLOG
March 11, 2010 – The importance of experimentation to behavioural economics, Haddock Research blog
November 9, 2009 – Action on climate change a consideration of insurance, rather than belief?, Climate Citizen blog
October 19, 2009 – David Suzuki recognised for raising climate change awareness, Haddock Research blog
August 18, 2009 – Prince Charles is England’s leading climate change influencer, Haddock Research blog
December 9, 2008 – The importance of segmentation in understanding public opinion to climate change; And a critical review of the HSBC climate change index 2007, Haddock Research blog
November 6, 2008 – Convincing business leaders of the ‘green value’ of their low carbon brands, Haddock Research blog
PRESS COMMENT
April 28, 2010 – Challenging Assumptions About Marketing Low Carbon Products, Brockman.com ‘This is very thought provoking research‘
Themocracy