SustainabilityLive! 2010 presentation: 5 top tips for low carbon marketing

By , April 19, 2010 5:11 pm

Market Intelligence: Challenge your assumptions on how to market your low carbon product; 5 top tips based on international primary research data.

Above is our conference presentation for the SustainabilityLive conference on April 21st 2010, held in Birmingham, England. It is a presentation which has really been in-the-making over the past couple of years, since we started Haddock Research & Branding in 2008. The main authors are James Ambler and Peter Winters. Originally Peter, who is based in Montreal, was due to give the talk, but an Icelandic volcano made that impossible – so James stepped to give the presentation. Here are the 5 top tips:
  1. Think of public interest in climate change as a niche
  2. Provide an integrated value proposition
  3. Consider existing high-carbon attachments
  4. ‘The active low-carbon consumer’ varies by industry sector
  5. In communications think ‘of metaphors & men’

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