Taking a break from writing articles

By , September 12, 2011 10:09 am

I love data.

I love being able to understand what makes people tick, and trying to understand the implications for how companies can market their products. Ipsos have a terrific strapline – Nobody’s Unpredictable – which I think captures this idea extremely well.

For the last year and a half, we have collaborated with Sustainable Business magazine in writing a monthly column to use some of the market intelligence we have collected with our Environmental Choices syndicated survey. All 14 articles and 1 conference presentation are available at this site – see the links on the right of this website.

The articles have forced me to think through some of the implications of the data we collected. There has also been some work I might not have got around to, such as the time-consuming car analysis I described in the February 2011 article, without the discipline that writing a monthly column demands. Thanks Tom Idle, editor of Sustainable Business magazine, for being such a pleasure to work with. Thanks also to all the many people who provided comments on early drafts of the articles.







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